Strategy from someone who's done it

About the Founder

The SuiteStart™ mission is simple: help Oracle NetSuite partners succeed faster by focusing on strategies that actually deliver.


I’m Chris Generalis, CEO & founder of SuiteStart™. I’ve spent my career working where strategy, technology, and partnerships meet. Along the way I’ve consulted with global brands at Cambridge Technology Partners, built digital campaigns at Sony Pictures, helped shape products at PayPal, and led partnerships at Magento, Celigo, and Avalara.

Those experiences gave me a clear view of how companies grow — and where they can get stuck. In the NetSuite world, I’ve supported partners that went on to win Partner of the Year (4x) and learned what it takes to go from a back-row booth at SuiteWorld to a Titanium-level presence.

I understand how NetSuite sells, how SuiteSuccess drives adoption, and how to align with both to accelerate traction. Whether you’re a new partner or an ISV looking to expand, I bring a practical playbook and an insider’s perspective on the ecosystem. From launching apps on SDN to plugging into NetSuite’s go-to-market engine, SuiteStart™ helps you move faster, avoid common missteps, and focus on the opportunities that matter most — with the right tools, the right timing, and the right strategy.


Partnering for Success in the NetSuite Ecosystem

With a proven track record of building partner strategies that lead to recognition and growth, I’m here to guide you through the complexities of the NetSuite landscape. Whether you’re just starting out or looking to refine your approach, let’s align your strategy with the SuiteSuccess framework and drive meaningful results together.
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